The Style Guide is constructed as a series of street-style shots featuring some of the most stylish people in the menswear industry. But unlike most style books, it focuses on practical analysis of every image, picking up why the outfit works in terms of texture, colour or cut.

The Style Guide, shows why these images and these outfits work using ideas of formality, colour combinations and mixing up sartorial and more casual clothing.

The result is an attractive summary of the most important style advice discussed on PermanentStyle.com over the past decade: the Italian Background, the sliding scale of formality, trousers for grey jackets, dressing for a modern office, and so on.

Compared to other books by Simon Crompton, if Best of British is about history, and The Finest Menswear in the World is about quality, this book is about style - what makes it, what drives it, and how to reproduce it.

Imagery in The Style Guide is largely from the talented photographer Jamie Ferguson, drawing on his archive of street-style shots from over the years.

Permanent Style - The Style Guide