Runaway Bicycle
Founded in 2014 by Preeti Verma a former artistic director who worked in advertising for more than 10 years before setting up her brand. The name, from her brother’s bicycle which she stole to go out galavanting, champions that same wild and carefree spirit.
The first collections were born in Preeti’s evenings, after hours in her apartment. A labour of love and a trial and error process where she learned the technical aspects of clothing design and construction. Her vision was to create clothes that combine comfort and quality with form and aesthetic allowing the wearer to be carefree and true to themselves. An approach which is undoubtably influenced by Preeti’s childhood on a farm.
Runaway Bicycle garments have great charm and longevity and help to preserve the knowledge and skill of crafts people across India utilising traditional spinning, dyeing and weaving techniques. Akin to this preservation of skill and knowledge the garments are intended to stand the test of time and be handed down to younger generations.
There is great attention to detail in the garment construction, you’ll notice in the linings of the Carl Short Jacket contrasting cloth in the collar stand and linings, extra little design details, and additional bar tacks to reinforce stress points - every stitch is considered and serves a purpose.
The Roy Embroidered Vest in Natural White is handmade from start to finish. Local artisans hand embroider the small decals.
